Choice coffee - become part of its story
The difference between coffee and premium coffee is roughly the same as between a tennis player and a Wimbledon winner. It would be misleading to think that we can assign the adjective "excellent" to any slightly better quality coffee. In order to become truly selective, coffee must meet very specific requirements. Just anyone can't put this title in front of their name.
From the history of selective coffee
Choice coffee as such has existed for more than a hundred years. At the beginning of the twentieth century, first suppliers and then, of course, also customers who really cared about the quality of the coffee. They carefully chose who they buy coffee beans from and how they subsequently process them. Nevertheless, we had to wait almost seventy years for the concrete label "choice coffee". This term first appeared in the prestigious Tea and Coffee Trade Journal and together with it was born....
Definition of fine coffee
In order to be able to mark the coffee as selection, it must obtain at least 80 points out of 100 within the framework of the certified assessment of the SCA (Specialty Coffee Association) company.
This is coffee:
- cultivated to ideal conditions in terms of soil quality and altitude
- harvested at the right time and of course
- properly processed.
Such coffee receives adequate care, which of course is reflected in the taste and aroma of the resulting drink. And behind it all are people who have dedicated their lives to the most popular drink in the world. It is only thanks to their dedication and enthusiasm for the cause that selection coffee is available to the widest public today.
Who is behind premium coffee?
Farmer
Of course, it all starts with the grower, these are often family farms that pass on the experience of growing coffee for generations and the highest quality is at the forefront of their interest.
Green Coffee Merchant
Choice coffee can only be purchased by an expert with SCA certification, who is also an experienced sommelier in order to be able to recognize really high-quality coffee and communicate with the roaster at the necessary level.
Roasting House
Again, it must be a certified facility with staff who roasting coffee has raised to an art and whose level of knowledge and acquired experience are a guarantee of the highest quality standard. And then he takes over the baton...
Barista
Another proven expert. He takes care of the selection of coffee - so to speak - in the finish line. However, it has enough information about the origin of the coffee and its flavor profile. Only then can he take on the final task, which is the preparation of the drink itself.
Consumer
It can be you, for example. One does not need courses or training to be able to enjoy fine coffee. All you have to do is find a cafe that works with selected coffee, or a shop where you can select coffee and you will then take on the role of barista yourself. Plus, you don't have to go far.
Our selected coffee
...it comes from small, carefully selected roasters, and its cultivation, harvesting and all the other steps leading to it ending up in your cup perfectly meet the requirements for coffee boasting the epithet selective.
We guarantee that you buy coffee a maximum of one month from roasting. That is, one that retains the properties contributing to its first-class quality. With our specialty coffee , you buy not only the basis of an excellent drink, but usually also the life story of its grower, the atmosphere of sunny plantations , the taste of lovingly harvested coffee beans and one important message...
…life is better with coffee!
Behind each tasting package with selected coffee, there often hides the story of the producer himself or his entire family or generations of families. That is why the name of the farmer or the name of the farm where the particular coffee comes from is also mentioned more and more often.
The basis - quality selected coffee
What is the most important when preparing coffee? Well, the coffee beans themselves. Whether you have the best coffee machine or master ten different coffee preparation techniques, if you choose low-quality beans, you will not prepare the perfect drink. Select coffee meets that!
Selective granularor grinding?
For each coffee, you can choose the grind in the product detail, we grind exactly according to your preparation method, because the coarseness of the grind matters. You can prepare a drink from freshly ground selected coffee beans both with and without a coffee machine. If you do not have a coffee grinder available, you can also buy it cheaply in our online store.
Why buy premium coffee from us?
- We can deliver selected coffee that is in stock already the second day after ordering!
- Stone stores in Prague and collection points throughout the Czech Republic.
- We have a wide range of products for preparing coffee and tea, as well as quality coffee of our own selection.
- Do you need advice on choosing? Our customer support is here for you.
